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Prada was founded in Milan in 1913 by Mario Prada as a luxury leather-goods firm. Read more
Prada was founded in Milan in 1913 by Mario Prada as a luxury leather-goods firm, but it made little impact on the world of fashion until after Miuccia Prada took charge of her grandfather's company in 1978.... Her first big success was a black nylon backpack with a triangular silver label. Soon her shoe and handbag designs became the focus of a veritable cult of fashionable consumers in Europe, America, and Japan.